Starbucks to Enter Cambodian Market This Year is the latest news headline in the Cambodia Daily.
Chang Bunleang, managing partner of the local Brown Coffee chain, which has 10 outlets in Phnom Penh, said that while Starbucks was a well-known brand among Cambodians, consumers would ultimately determine their coffee choices based on quality.
“A lot of time [our] coffee is actually handcrafted, and Starbucks is going too much to fully automated machines. So it’s not an art, it becomes like a machine-made drink,” Mr. Bunleang said.
“A coffee lover, I believe, will want to look at the whole process of making coffee.”
Cambodia currently has a wide range of local, chic cafes across its major cities, as well as popular international chains like Gloria Jean’s, The Coffee Bean & Tea Leaf and Costa Coffee.
Starbucks Ready for a Sip of Cambodia’s Coffee Culture, wrote Igor Kossov at Khmer Times.
The global chain will benefit from a growing willingness by Cambodian authorities to protect intellectual property rights. Several years ago, a fake Starbucks location using a similar logo opened up in Phnom Penh. It was forced to shut down after legal action from the company.
In fact, in 2013, The Cambodia Daily run this story: Starbucks Shirts All the Rage in Phnom Penh.
The coffee shop market may have exploded in Phnom Penh in recent years. But noticeably missing from the competition has been U.S-based coffee chain Starbucks.
Still, that has not stopped young people in the city from flocking to local markets to buy T-shirts emblazoned with the global franchise’s logo.